Internal — Logo Concepts
RefurbCollective — Logo Variations
Five distinct directions. Each shown on dark (navbar) and light (card) backgrounds.
A — Current (baseline)
Existing design — generic camera body icon, two-colour wordmark running together.
B — Aperture icon · Two-word split · Weight contrast
Aperture blade icon (photography-specific). "REFURB" in light weight, "COLLECTIVE" in bold orange — clear visual hierarchy, stacked layout.
C — Lens monogram · Inline · Serif accent
Concentric lens rings with "RC" monogram. Clean and editorial — feels like a magazine masthead. Light/bold contrast in the wordmark.
D — Shutter icon · Dot separator · Mono wordmark
Shutter release button icon — immediately recognisable to photographers. Monospaced all-caps wordmark with orange dot separator. Technical, confident.
E — Wordmark only · Orange slash · Editorial
No icon — pure typography. Bold "Refurb" + orange slash separator + light "Collective". Clean, editorial, scales well at any size. Works well alongside camera photography.
F — Lens cross-section · Multiple glass elements · C wordmark
Lens cross-section with 4 concentric rings (barrel, glass elements, aperture) — unmistakably a camera lens. Same wordmark as C. Lens reflection adds realism.
G — Lens barrel + aperture blades inside · Bold wordmark
Thick orange lens barrel with aperture blades visible inside — clearly a lens, not just circles. Stacked all-caps wordmark with weight contrast.
H — Front lens element · Glass glare · Inline editorial
Front lens element with glass glare arcs — looks like you're staring into a real lens. Dark glass fill, orange aperture centre, white coating highlights. Same inline wordmark as C.
Reply with the letter (A–E) of your preferred direction and I'll apply it to the navbar and update the favicon accordingly.